Media training with Way Ahead Media Ltd offers a truly unique package. Our trainers come from two completely distinct yet complementary backgrounds. The winning combination of highly experienced TV and radio broadcasters and working journalists alongside a leading emergency services media manager (the only media training combination of its kind in the UK) means that delegates will be given an unparalleled insight into how the media works from people who know both industries inside and out. The course will provide clients with the skills and confidence to stay in control of the most challenging situations, as well as the ability to identify potential media opportunities for key organisational messages if required. The courses are informative, enjoyable and very much ‘hands on’.
Delegates will receive training in how to handle highly sensitive newsworthy issues adhering their own organisation’s policies and procedures. Each interview will be adjusted according to the delegate’s role within their business, whatever industry sector that might be. The course programme will be specifically tailored to the organisation’s member delegates following full discussion and agreement with the client.
From years of experience, we prefer to keep the numbers to a maximum level according to the chosen training package to ensure that it is meaningful.
At Way Ahead Media, we aim to ensure that teams are fully supported in media interview techniques and can therefore be confident and maximise the interview – we will give them the media savvy they require to see each approach as an opportunity to convey key messages and information accurately, within media reporting restrictions and while maintaining corporate reputation.